The Essentials of Wholesale Business
Pricing: Non-Members $30, Members $15
Caitlin Abshier is a graduate from Kennesaw State University where she studied entrepreneurship and business management. During college, Caitlin sold her soaps and other crafts at local markets, creating a demand for her locally made + natural products. After her graduation in 2014, she gave herself one year of hustle for Revive to see if she could create a sustainable business. After one year, she decided to launch a second line of products called Luxe Apothecary. Revive Bath + Body and Luxe Apothecary products are now sold in over 200+ store locations, including West Elm. Caitlin brings years of experience in branding, business startups, and sales with a focus in business to consumer products.
About this workshop:
This class will cover the basics of preparing your business for wholesale and landing your first wholesale account.
- Pricing and preparing your products for wholesale
- Defining a catalog versus a linesheet
- Minimums, reorders, terms, and other wholesale lingo you should know
- Approaching retail buyers and perfecting your pitch
- Selling strategies
You will be empowered to prepare your business for wholesale & land your first account. This will include setting you up for success when it comes to creating a linesheet, creating a pitch & selling your product! You will be given a packet full of sample linesheets and catalogs to reference when developing your own materials.
Prereqs & Preparation:
Nothing. Just bring something to take notes on!